It all started with a crazy dream...
What if you could find the right tool for your business without wasting time or money?
On average, it takes 11 weeks and upwards of $25,000 for a company to make a decision on a CRM tool and, even then, over 70% of rollouts are considered failures by the teams that use them.
We want to change that.
Back in 2020, our CEO Zeynep was struck by how overwhelming it was to select the right CRM tool for the business she was working for. With hundreds of options, no easy way to understand which one had all the features she needed, and Sales reps keen to make some quick commission, she wasn’t alone.
With our extensive knowledge and experience with CRMs, we wanted to begin by helping sales, support, and marketing teams. But we don’t want to stop there. We want to be the go-to for any business looking for the right tool.