The CRM industry continues to evolve rapidly, with new innovations and updates that enhance the way businesses manage their customer relationships. Here are some of the key highlights and insights from July 2024:
Zoho Democratizes CRM Access
Zoho has announced early access to its “CRM for Everyone” initiative, aimed at democratizing CRM across various teams within an organization. This update is designed to allow different teams, such as sales, marketing, and customer support, to collaborate more efficiently on a single platform. Key features include team modules for enhanced data management and streamlined inter-team requests, enabling better coordination and productivity. Read more.
SugarCRM’s 2024 State of CRM Report
SugarCRM has released its 2024 State of CRM report, revealing that 60% of respondents now consider CRM more crucial for achieving sales and marketing goals than it was five years ago. The report highlights the evolution of CRM from simple contact management systems to comprehensive tools that support sales, marketing, and service teams. This shift underscores the growing importance of CRM solutions in driving business success.
Salesforce Enhances AI Offerings
Salesforce continues to lead the way in CRM innovation by integrating more AI-driven features into its platform. The focus is on generative, conversational, and predictive AI to improve both customer interactions and internal processes. These enhancements are designed to provide deeper insights, more personalized customer experiences, and greater operational efficiency.
Freshworks Launches Connector Apps
Freshworks has launched several new connector apps within its Customer Service Suite, aimed at improving data synchronization with various CRMs, including HubSpot, Google BigQuery, Amazon Redshift, Insightly, Copper, and Zoho CRM. These connectors facilitate the syncing of contacts, accounts, and custom objects, enhancing data integration and accessibility across multiple platforms.
Salesloft Introduces Salesforce Campaign Sync
Salesloft has introduced a new Salesforce Campaign Sync feature, enabling customers to connect their Cadences to Salesforce Campaigns. This integration allows businesses to see how seller activity influences pipeline and revenue alongside other campaign activities, such as events and advertising. By tracking every interaction with potential buyers, companies can optimize their prospecting strategies and allocate resources more effectively.
OnePageCRM Integrates with MailerLite
OnePageCRM has announced a new integration with MailerLite, making it easier for businesses to manage contacts, follow-ups, sales pipelines, and bulk emails all in one place. This integration allows users to see all interactions with prospects and clients in a unified view, enhancing overall efficiency and effectiveness.
VobeSoft Introduces New Field Types
VobeSoft has rolled out new field types in July, including:
- Files field: Manage and filter file uploads with ease.
- Mirror field: Access related item data instantly.
- Formula field: Perform essential calculations within your records.
These new fields aim to improve data management and usability within the VobeSoft platform.
Vtiger Launches AI-Powered Live Chat
Vtiger has launched an AI-powered live chat feature, enabling businesses to connect with customers in real-time directly from their CRM. Whether it’s through website visitors, social media inquiries, or customer support requests, Vtiger’s AI Chatbot is available 24/7 to assist, providing a seamless customer experience.
No-Code Day London 2024
The 2024 edition of No-Code Day London is set to gather operational, IT, and digital leaders from around the country to explore the future of workflow automation and CRM with GenAI and no-code solutions. Scheduled for October 17, this half-day event promises a wealth of knowledge exchange and inspiration for attendees. Be sure to reserve your spot for this exciting event.
Stay tuned for more updates and innovations in the CRM industry as we continue to witness rapid advancements and new features designed to enhance customer relationship management across all sectors!
